Operating for over 35 years, we have an established history of working towards positive outcomes for koalas. Our profile has grown rapidly following the 2019-20 bushfire season, triggering the need to refresh the logo to better reflect our current and future direction.
Proud of our 35-year legacy, the new logo retains core features of the previous design such as the colouring and layout however, we made the koala face more recognisable by rounding the ear and changing the proportions of the eyes and nose. The new logo also incorporates the shape of a leaf to reference our work in natural resource management. The new design also highlights and improves readability of our name.
We are really excited with the change but it’s just the beginning in our evolving brand identity which will include launching a new website shortly.